"MORE DRAMATIC THAN ANYTHING THAT HAPPENED DURING THE GAME." - Los Angeles Times
CANNES: Silver, 2 Bronze • CLIO: Silver, 3 Bronze
This campaign was executed in collaboration with some of the amazing folks at McCann New York.
Below are some of the powerful stories we ran on social:
Carson Tinker / Jacksonville Jaguars
AJ McCarron / Houston Texans
Harvey Langi / New York Jets
Carlos Watkins / Houston Texans
By creating a simple site, we were able to capture thousands more stories of Americans who wouldn’t be here without first responders.
We took these messages of thanks and made sure the first responders heard them with geo-targeting ads that served
each post directly to their location — ensuring they knew their bravery was appreciated, here is the film: